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Webinar

The State of Cold Calling: Old school tactics that won't work in 2024

On-Demand
“No one’s picking up the phone anymore.”

It’s the #1 justification reps give for not picking up the phone more. 

Hard to disagree. The avg. pick-up rate is 3-5%.

Does that mean cold calling is dead? Should you ditch the phone for email or social?

The short answer is “no.”

Here are findings from Orum’s most recent State of Development report:

- 51% of outbound pipeline comes from the phone
- 86% of sales teams consider the phone their best channel

These reps have ditched:

⛔️ Smiling & dialing through unfocused lists

⛔️ Calling general office lines vs. cell phones

⛔️ Using canned openers and generic messaging


In this webinar, we’re going to uncover how the most successful sales teams on the planet are leveraging the phones to pack their pipeline full of qualified opportunities.

Here’s what you’ll walk away with:

How to avoid getting shut down in the first 60 seconds (where 80%+ of cold calls die)
What additional tools should be in your tech stack (dialers, etc.)
Simple strategies to get 80%+ show rates to meetings set from cold calls
Effective voicemail strategies to drive open/reply rates to your cold emails
How Account Executives can self-source more pipeline through the phone

**Get access to free resources when you register for the webinar.

Meet our speakers

Greg Alexander Jr
Account Executive ,
ZoomInfo
Colin Specter
VP of Sales,
Orum
Jason Bay
Founder & CEO,
Outbound Squad™
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