Sales is hard right now, especially pipeline creation. 

If it feels like prospects are becoming immune to cold outreach, you’re not crazy.

⛔️ 1/100 odds a prospect replies to a cold email (Clearbit)
⛔️ 1/67 odds of a positive outcome from a cold call (Gong)

That might leave you wondering whether or not outbound even works anymore. Or if it works in your industry or on your personas.

You’ve tried everything:

- Getting cell phone numbers
- Using dialers
- Automating with sequences
- Personalizing cold emails
- Hiring a big BDR/SDR team
- Bringing in consultants

Yet, it still feels like an uphill battle.

These “tactics” fail to address the root cause problem. The true reasons why prospects don’t respond to your cold outreach.

And that’s exactly what we’re digging into in this webinar:

1) Fit: Getting pickier with your ICP and narrowing down the focus
2) Messaging: Creating messaging that breaks through the clutter
3) Delivery: Executing multi-channel approaches to drive responses

This is the Outbound Equation (Fit + Messaging + Delivery). 

You’ll learn how we’ve helped sales teams at companies like Rippling, Gong, Medallia, Zoom, and many more increase pipeline coverage through battle-tested outbound strategies and tactics.

Everything from sequencing approaches, cold calling, cold email, and common mistakes to avoid. You’ll walk away with a game plan to win in 2024.