The State of Sales Development 2023
The avg. cold email reply rate is less than 1% (Clearbit). And the avg. cold call conversion rate is 1.48% (Gong).
We’ve shared these two data points many times before. There ain’t no way around it: outbound is a tough game right now. Especially with the current economic downturn.
But if you’re like many reps and sales leaders, you might be wondering...
“What the heck am I supposed to do with this data? What should I really care about? And what’s total bullsh*t?”
If you hate data without actionable tips and strategies, you’ll love this webinar. We're going to share trends from 2023 and predictions for 2024 in these three areas:
AE to SDR ratio. Is SDR support for AEs increasing or decreasing? And the amount of pipeline Account Executives will need to self-source from outbound to hit and surpass quota.
Outbound Pipeline. Are teams generating more or less pipeline from outbound right now? And what this says about the future of outbound.
Channels. Shifts you need to make in your contact strategy to land meetings with busy executives (state of cold calling, cold email, social selling, sequencing/cadences).
And much, much more.
You’ll walk away with insights you can use to finish 2023 strong and hit the ground running in 2024.
