“No one’s picking up the phone anymore.”
It’s the #1 justification reps give for not picking up the phone more.
Hard to disagree. The avg. pick-up rate is 3-5%.
Does that mean cold calling is dead? Should you ditch the phone for email or social?
The short answer is “no.”
Orum’s recent study found the following:
✅ The C-Suite is more likely to pick up than VPs
✅ The C-Suite is also more likely than VPs/Directors to book a meeting
✅ VPs are the toughest to land meetings with