Most SaaS categories have hit a stage of maturity where nothing is new anymore.

Take HR solutions. Conversational intelligence solutions. Security solutions. 

Every target account is using a competitor. With rare exceptions, you’re not selling anything new. 

A “rip and replace” sales motion is much different than a “net new” sales motion.

You need to convince the buyer to take a meeting, even though they’re in an active contract with a competitor. And moving a buyer away from a competitor requires way more work than selling a net-new solution.

And that’s what this episode of PipeGen live is all about. We’ve brought in a few killer experts to help us out.