Webinar

[PipeGen Live] AE Self-Sourcing: How to create buy-in and enable AEs to self-source 30%+ of their pipeline

On-Demand

2024 H2 pipeline is alarmingly thin for many sales orgs right now.

Many sales leaders are sharing that pipeline coverage is well below 3x right now.

And they're getting a lot of resistance from AEs:

"This is marketing's job."
"This is our BDR's job."
"I don't have time for PG, I'm working deals."

This won't cut it in 2024 and beyond.

SDRs and marketing can't be expected to provide 80%+ of an AE's pipeline.

Self-sourcing is a mindset. It either exists in your sales culture or it doesn't.

This PipeGen Live is all about:

Creating a culture where Account Executives excel at pipe gen and self-sourcing opportunities

Setting up frameworks, playbooks, and systems to enable self-sourcing

Helping AEs find low-hanging fruit to spend their time where impact is highest

How a team of 180+ AEs (with no SDR support) self-sources all of their own meetings and pipeline

Enabling front-line leaders to coach and hold AEs accountable to consistent pipeline generation

[PipeGen Live] AE Self-Sourcing: How to create buy-in and enable AEs to self-source 30%+ of their pipeline

This PipeGen Live is all about:

Meet our speakers