How to turn Account Executives into prospecting machines (backed by 3+ decades of experience)

Top performing Account Executives self-source 25-40%+ of their pipeline from outbound prospecting efforts (Salesloft and the Bridge Group).

There’s a very disturbing trend across Account Executives right now—an unwillingness to prospect much outside of sending a few cold emails here and there.

Here’s how that plays out in the next 6-12 months: inbound will dry up as the economy enters a recession. A team full of Account Executives who don’t know how to self-source opportunities leads to one thing: layoffs.

This webinar is all about how to prospect more consistently and effectively as an Account Executive. A proven structure you can use to help AEs self-source a third or more of their pipeline so they’re not so reliant on marketing and SDRs.

We’ll tackle this from both a sales leader’s and an Account Executive’s point of view.

And I’ll be joined by John Kaplan, President and Managing Partner at Force Management and at their new subscription platform Ascender. He has three decades of sales leadership experience and works with clients like Zendesk, Intercomm, Medallia, and many more.

Prospecting is a lot like working out and sticking to a good diet. It’s all about consistency. Join us and we’ll teach you to get and maintain a prospecting six-pack.

What to expect from this free training:

  • How sales leaders can get in the pit and rub shoulders with their team
  • Adopting a “franchise mindset” between reps and sales leaders
  • How to create an emotional attachment to sales goals to
  • Tactical strategies for sales leaders to get AEs to prospect more
  • Tactical outbound strategies for AEs to land meetings in just a few hours every week

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