Cold Calling: How to build a killer talk track (that your reps will actually use)
On-Demand
"I couldn't make calls today because..."
Making this excuse as an AE? Hearing this from your reps as a sales leader?
Nearly every sales leader we meet with shares this challenge.
They want AEs to self-source more pipeline. They want to pivot their organization to a more outbound-led sales motion. And they need outbound in order to target larger accounts and move up-market.
But…the resistance.
AEs have relied on SDRs and marketing—and haven’t made cold calls in years. And SDRs are hammering the phones but experiencing very little success.
What’s missing?
A proven process that’s repeatable. Talk tracks based on principles vs. cookie-cutter scripts. And reps with the skills to execute and land quality meetings.
That’s exactly what this session is all about.
Here’s what you’ll walk away with:
How to build solid talk tracks for your reps
Making the process fun (as much as it can be)
Building cold call scorecards to coach against
This is going to be an action-packed workshop with tons of actionable takeaways for both reps and sales leaders.
